Marketing Content Writer Bloomington, MN

Marketing Content Writer

Full Time • Bloomington, MN

Are you looking to join a world-class digital marketing team? Do you get excited about creating compelling content and finding new ways to present information?

At Vanco, we are looking for a Content Writer as we spread the word about our best-in-class software solutions that streamline and accelerate payment and program administration for schools, churches and nonprofits.

This role is a content generalist, managing a broad range of Content Marketing activities, with some key responsibility in social media. Overall, the content you create will be for current clients, with the goal of increasing their use of Vanco’s product offering. Your role reports to the Marketing Content Manager and will be integral to Vanco nurturing and maximizing our retained client base.

As a Marketing team, we are highly collaborative and practice Agile marketing, working in two-week sprints. You’ll be joining an exceptional team that will value your contribution and support your growth. You will be in a company culture that treats clients and each other with respect and approach challenges with curiosity, agility and creativity.

What you’ll be doing:

  • Write optimized web, email, and blog copy, along with long form content marketing assets such as white papers, eBooks, case studies and other projects as needed to support highly converting content marketing strategies
  • Work with company leadership to plan, write and edit internal communications on a variety of topics
  • Collaborate with content manager to develop and maintain an editorial calendar that ensures we stay organized as we move with great speed.
  • Monitor the effectiveness of our content marketing strategy along with content team
  • Collaborate with team to do appropriate A/B testing, iterative optimization and enhancement of ongoing content marketing and inbound marketing efforts
  • Research industry trends and best practices to further develop content marketing expertise
  • Ability to write and develop social media posts (Twitter, Facebook, LinkedIn) around designated themes for different audiences
  • Schedule social media posts and create timely posts daily as the need arises
  • Ability to grow social media following and reach
  • Monitor social media for various brands

Who you are:

  • You have your BA plus 3-5 years of experience in content marketing, agency copywriting, corporate communications or journalism
  • You have experience with CMS, preferably HubSpot (must be able to provide examples of work)
  • You have experience in social media and brand management
  • You are an excellent copywriter who can capture brand voice within both short-form and long-form content
  • You demonstrate exceptional ability to clearly and persuasively organize and convey information
  • You demonstrate a high degree of creative and analytical thinking, able to translate ideas into actions
  • You collaborate successfully, demonstrating effective interpersonal skills
  • You are an organized and effective project manager, able to juggle multiple priorities
  • You feel comfortable working independently in a fast-paced, fluid environment with minimal oversight
  • You are a successful collaborator with effective interpersonal and cross-functional team building skills, a passion for continuous improvement and striving to be the best
  • You have strong oral comprehension, able to understand information and ideas presented verbally
  • You can commute to and work out of our Bloomington, MN office location

What we offer:

  • 100% Employer Paid Health Insurance Base Plan; employee only
  • Dental, Vision, Life and Accident Insurance
  • Paid Holidays and 4 weeks PTO
  • 401(k) Plan with employer match
  • Small collaborative teams where you can impact both outcome and culture
  • Learning opportunities provided by LinkedIn Learning
  • Ongoing professional development opportunities and career progression
  • Volunteer opportunities organized by the company
  • Casual work environment with fun office events
  • Office Diner with lots of drinks and snacks

 





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WORK PERKS

Once you're hired at Vanco, your success and ours are linked. You're encouraged to take the reins to drive your career, and we offer support to help you get there. Here’s a snapshot of what you can expect as a Vanco Team Member.

Outstanding Culture
We work hard and we play hard. From social events to nerf gun battles to community participation, we love what we do and who we do it with.
4 Weeks of PTO
Take time to recharge and relax . We acknowledge your dedication to the company which is why we give you the space you need to have rewarding work-life balance.
Dynamic Work Evironment
As a company we are always evolving and innovating. Your contribution in your team and in meetings is valuable to our continued growth.
Health and Wellness
We offer a variety of health and wellness plans, including medical, dental and vision insurance and more.
Professional Growth
We know you are passionate about being your professional best and even improving on that. We offer in-house training opportunities as well as external learning options.