Marketing Automation Specialist Atlanta, GA

Marketing Automation Specialist

Full Time • Atlanta, GA

Are you ready to join a world-class digital marketing team? Are you excited to do more with the Hubspot platform?

At Vanco, we are looking for a Marketing Automation Specialist as we spread the word about software that makes schools, churches and nonprofits– especially their administrative teams – better, faster, and stronger. Our clients trust us to provide streamlined payment and administrative solutions. We are growing fast and are excited to have great people join a rewarding company culture.

This role will focus on supporting the day-to-day, hands-on execution of Vanco’s marketing platform Hubspot. You will contribute to the execution, maintenance and continuous improvement of marketing programs, marketing automation, and other technology platforms necessary to enable the marketing team to perform in a fast-paced, results-oriented environment. If you haven’t gotten your certification in Hubspot, you will get to do that with us.

One project we are excited for this person to dive into is designing automated campaigns based on triggers in a client’s life cycle. There’s also opportunity to do ad-hoc analytics work with Looker, our Business Intelligence platform.

As a team, we are highly collaborative and do Agile marketing, working in two-week sprints. You’ll get to help with requirements-gathering and own your deliverables. You’ll be joining an exceptional team that will value your contribution and support your growth in a company culture that treats clients and each other with the highest level of integrity and respect.

This role reports directly to the Director of Marketing Analytics and Automation.

What you’ll be doing:

  • Become a subject expert in the Hubspot platform and work closely with team members to provide execution support.
  • Create and manage emails, landing pages, custom forms, webinar registration, event registration, campaigns and other assets within HubSpot, including managing custom templates for use by others.
  • Support the distribution of customer communications through the creation, testing, execution and tracking of demand generation and operations-focused digital and direct marketing campaigns in Hubspot and Salesforce.
  • Work with Market Managers, Content and Creative team members to build and launch lead generation and nurturing campaigns such as workflows and lead flows.
  • Develop meaningful database segmentation that translates into a tailored campaign and program experience for audiences that span across specific market segments, industries, and roles.
  • Improve the use of CRM and marketing automation systems by studying current processes and designing improvements.
  • Contribute to building a scalable marketing automation engine by using naming conventions, file organization and digital campaign standards.
  • Participate in the data integration process with other enterprise applications by cleaning, matching and formatting lead lists from various sources.
  • Monitor database hygiene, performing ongoing data cleansing to maintain the health and accuracy of our prospect and lead database.
  • Work with Marketing and Sales analytics to provide source reporting that informs strategic analysis and decisions.
  • Other duties as assigned in support of the Digital Marketing team.

Who you are:

  • You have a BA/BS or equivalent working experience, preferably in Marketing.
  • You have 2 years of experience with email marketing, CRM systems, and/or marketing automation. HubSpot experience preferred.
  • You demonstrate strong Microsoft Office skills including Word, Excel and PowerPoint.
  • You can manage multiple projects at the same time in a fast-paced environment.
  • You are technically capable and have a desire to improve processes.
  • You are careful, curious and demonstrate high attention to detail.
  • You collaborate effectively with coworkers and stakeholders.
  • You display excellent verbal and written communication skills.
  • You can commute to and work in our office environment, use all computer/phone equipment for the hours required and participate in meetings.

What we offer:

  • 100% Employer Paid Health Insurance Base Plan; employee only
  • Dental, Vision, Life and Accident Insurance
  • Paid Holidays and 4 weeks PTO
  • 401(k) Plan with employer match
  • Small collaborative teams where you can impact both outcome and culture
  • Learning opportunities provided by LinkedIn Learning
  • Ongoing professional development opportunities and career progression
  • Volunteer opportunities organized by the company
  • Casual work environment with fun office events
  • Office Diner with lots of drinks and snacks

Vanco is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

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Once you're hired at Vanco, your success and ours are linked. You're encouraged to take the reins to drive your career, and we offer support to help you get there. Here’s a snapshot of what you can expect as a Vanco Team Member.

Outstanding Culture
We work hard and we play hard. From social events to nerf gun battles to community participation, we love what we do and who we do it with.
4 Weeks of PTO
Take time to recharge and relax . We acknowledge your dedication to the company which is why we give you the space you need to have rewarding work-life balance.
Dynamic Work Evironment
As a company we are always evolving and innovating. Your contribution in your team and in meetings is valuable to our continued growth.
Health and Wellness
We offer a variety of health and wellness plans, including medical, dental and vision insurance and more.
Professional Growth
We know you are passionate about being your professional best and even improving on that. We offer in-house training opportunities as well as external learning options.